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My guess is they want us to believe the former, though the latter seems quite likely. In which case, I am a bit dubious. Pesticides are designed to kill pests ― that is their fundamental role. And it is hard for me to believe that something that kills pests is actually harmless. I bet DDT was once claimed to be harmless to humans, but later it was found to be absolutely lethal.
One other thing about this label: they seem to be putting an awful lot of effort into trying to persuade us that it is all natural. ('A natural harvest' ― I wonder what a non-natural harvest would be like?) And I am rather sceptical about such efforts at persuasion.
But maybe I should celebrate the fact that marketing food as 'natural' is seen as so important nowadays. Let's hope it reflects a change in the way things are grown, as customers are increasingly demanding naturalness.
Anyway, the strawberries were actually very tasty, so perhaps I shouldn't be too cynical about the labelling.