The Streisand Effect is the situation when attempts to stop something being circulated are counterproductive, as the attempts themselves serve to publicise the matter widely. (It originates from the time when Barbara Streisand took legal action to trying and prevent people from circulating pictures of her beachfront property, but as a direct result of her action, many millions of people viewed the offending pictures.)
On Thursday, 18 October, the Prime Minister's Office in Brunei put out an announcement that we should not believe the rumours being circulated about His Majesty the Sultan (see here). Now, everyone is trying to work out what those rumours are, and there are some pretty bizarre stories flying around. Of course, I don't believe any of them!