Hot-hot Chicken Shit

Sometimes I can read something in Malay, and although I know all the words, I still don't know what is going on. Here is an extract from the front page of Media Permata of 18 October 2011, about a mother of four in her thirties who has just graduated from university.This might be translated as:

According to her, a hot-hot chicken shit attitude must be avoided in our life because it will prevent us from achieving success.

Hot-hot-chicken shit? Now, what can that mean?

My UBD colleague Malai Ayla tells me it means having lots of initial enthusiasm for something but then not persevering with it. She also tells me that local people sometimes jokingly translate it literally into their English. And, indeed, I found this blog entry (here):

Another Hot-Hot Chicken Shit Plan To Lose Weight.
I started to go swimming at MMU swimming pool 3 weeks ago. This is inspired by the fact that my medical checkup result is not indicating that I am a fit person....

I love expressive language like that (even if I struggle to understand it). I think I might start using the expression myself!