19 June 2012

ambush marketing underpants display

The pile-up of nouns in newspaper headlines is notorious. But I find this sub-headline from today's on-line Guardian article about the behaviour of the Danish footballer, Nicklas Bendtner, particularly tough to decipher:

Irish bookmaker behind Danish striker's ambush marketing underpants display to pay his £80,000 fine
Apparently, ambush marketing is an established noun phrase; but you probably need to know that the Bendtner showed his underpants after scoring a goal during a recent match at the European Nations Cup in order to understand the headline.

For more on the story, see here.