29 March 2016

Noun Phrases in Headlines

I've never understood why headline writers favour densely packed noun phrases. Take this one that I saw on the Guardian website today:

The trouble with this headline is that it is what we called a 'garden-path' sentence: when I first read it, I believed that 'Trump campaign manager' was the subject and 'questions' was the verb; but then you get to the end and find it doesn't make sense. So you have to start again, and then you realise that the subject is 'Trump campaign manager questions' and the verb is 'lead'. This seems to me really opaque.

It would be much better to express it as 'Questions about Trump campaign manager lead CNN town hall'. That is one more word, but it is so much easier to parse. So why don't headline writers do it? They seem to take perverse pleasure in creating headlines that are as hard to understand as possible. Why?

And do headline writers in Brunei do the same thing? Is there some international conspiracy among headline writers of English news stories to confuse the poor reader as often as possible? I'll need to look through the Borneo Bulletin and the Brunei Times to see if they do it. That would make rather a nice research project for someone: to compare the syntax of headlines in Brunei and international news stories.