Zero-risk Culture

I just read an article in the online Guardian (here), discussing how the army in Britain is planning to cut 20,000 jobs. At the same time as eliminating jobs, one of the goals is to improve the equipment used by the army.

Quoting General Sir Peter Hall:

the sort of zero-risk culture that is understandably sought in other walks of society ought to be achievable in the battlefield

Er ... zero-risk culture in the battlefield? Surely that is absurd! Maybe they are hoping that the only kind of battlefield they encounter will be one simulated on a computer, or something like that.

This kind of idiotic marketing double-speak seems to be everywhere these days.